We set out to make NIL history by selecting a group of athletes who embodied the spirit of “The Rock”, which is infused into the ZOA brand. Focusing on seven unique athletes from across the country, a group who don’t exist to win championships, but to fuel something bigger in themselves, each other, and the world. Together they took on a mission to inspire their fellow students to fuel up with better-for-you energy. 

The campaign drove purchase on game days and helped consumers create a connection between their loyalty for their schools team and the brand at large.