Pepsi X Cubs partnership

In 2023, Pepsi teamed up with the Chicago Cubs to celebrate everything we love about the baseball season. To bring this partnership to life, we created dynamic in-store displays and partnered with restaurant’s for some ionic koozies. We also launched the brand’s first TikTok challenge, inviting fans to fly their fandom and belt out “Take Me Out to the Ballgame,” using a Pepsi as their mic and Harry Caray’s iconic glasses via filter. Together we proved that some traditions are too fun not to share.