ZOA, a “better for you” energy drink co-founded by Dwayne “The Rock” Johnson, was getting lost on shelves as competitors surged ahead. With awareness low and retailers ready to walk, we needed to spark serious excitement. So, we channeled the risqué energy everyone was after (and that our founder exuded): BDE.

Our end-to-end campaign showed how ZOA fuels everyday confidence, with bold content, shoppable OOH, a reimagined social presence, a new app, and custom in-store partnerships to take overs of the Molson delivery truck fleet. The result? We re-energized our relationship with retailers and fueled all new ones with consumers.